One of the most surprising things when you look at small businesses is how many of them don’t have a website. Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses often overlook an important part of their strategy.
With more and more people spending their time online, it is crucial for businesses to embrace the online marketplace so that they promote themselves to potential customers.
Visibility
Increasing the visibility of your business is one of the major factors that make having a website important. People will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Having a site is also useful as it can provide additional information to the customer such as directions, opening times and contact details.
Credibility
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do.
When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? When a company has a good website, it gives people peace of mind about the business. Whether you’re selling a service or product, or just providing information, it’s important for a company to have a presence online to establish credibility.
Low-Cost Advertising
The web has a far wider reach than any other form of advertising. Investing in advertising is necessary, but can also be expensive. Having a website as part of your marketing strategy can be a lot more cost effective.
Sales
Why restrict your customers to just your business hours. Your website can sell your products at any time. And it is not just business hours that can be a restricting factor, your locality as well. With a website you can advertise and sell products worldwide, opening up so many additional markets which can provide a dramatic boost in sales.
Impression
One of the great things about the internet is that it is a level playing field when it comes to business. First impressions are crucial when it comes to marketing for any size business. With a well-designed site, you can project the image and professionalism of a much larger company.
If you would like to discuss how a website could benefit you and your business, why not get in contact with me.
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